Think an independent coffee shop serving espressos, lattes and cappuccinos can’t compete with Starbucks? Think again. A new coffeehouse recently opened in my little town and it has been packed with customers from day one. The owner attributes his success to:
- Being in a convenient location for vehicle, cycling and foot traffic
- Offering a pleasant atmosphere, including an outdoor patio
- Serving high-quality beverages made from small-batch specialty coffees, served by properly trained baristas so the product is consistent
- Not attempting to compete with fast-food outlets by selling brewed coffee.
If you have a passion for specialty coffee, why not make it your next business opportunity?